I find it amazing that in 2012, some media outlets do not have social media accounts. Well, that’s not entirely true. I didn’t find it amazing until a few days ago, because until then, I genuinely thought that the media industry, being on the cutting edge and all that, would be so interwoven with social media that they’d practically be vomiting Facebook updates. Then I received a press release from True Love magazine, and everything changed (cue dramatic instrumental break).
True Love is celebrating its foray into the online sphere. Or, as the press release puts it, the magazine is ‘going social’. Where have you been for the past two years? Seriously?? It’s not often that I make pop references, especially from Grey’s Anatomy, but this one truly has me stumped. How is it possible that True Love has taken so long to jump on the social media bandwagon?
Before you accuse me of being nasty, my reaction to this was also sparked by the following phrase in True Love’s press release: “In line with its tradition of being the first to break new and exciting stories to its readers …” Maybe its just me, but I would think that a monthly magazine would find it highly difficult to be the first to break new and exciting stories to its readers without the use of social media, and I must say that I am mystified at how True Love has been doing this up until now.
That all being said, I do applaud the fact that the magazine is taking conversation with its readers on to social media platforms, because there is genuinely no better way to interact with your audience and keep up to date with what they’re looking for from the magazine. My issue is not with the move itself, or even that it has come about so late in the game, but rather the fact that the magazine has publicised it in this particular way. It’s like me finally unravelling the mysterious world of my PVR decoder and then broadcasting this revelation to a bunch of techno junkies.
Its fine to pat myself on the back a bit and start using the damn thing as it was intended, but let’s be honest, anything more would just be plain embarrassing.